Saba

ANTONIO MARRAS + SABA

ÉLOIGNEMENTS ET AFFINITÉS


Lorsque la vie tisse la trame de parcours en apparence éloignés

La légèreté du geste et la poésie de la couleur typiques de Saba rejoignent en de nombreux points l’art d’Antonio Marras qui, à l’occasion du Salon du Meuble, réinterprète la collection emblématique de canapés et fauteuils New York, en exploitant les associations textiles inédites de la pré-collection automne-hiver 2018/19. Au travers d’un travail minutieux de réadaptation des imprimés sur des supports d’ameublement, Saba propose à nouveau les motifs des grandes fleurs, du pied-de-poule, du tartan et des scènes de chasse sur des tissus de velours, lin et drap de laine.

Quelques éléments, que l’on ne pourra acheter que dans l’espace Nonostante Marras, seront déclinés comme des pièces uniques et se distingueront par la présence de peintures réalisées par le styliste lui-même.

Saba signera également le bistrot éphémère Marras, où l’on trouvera 60 sièges New York en lin écru, peints à la main comme des toiles.

La performance et les coulisses du projet seront documentées par une vidéo réalisée par la réalisatrice sarde Giulia Achenza, qui a gagné la première édition du Festival du Film de Mode de Milan.

 

 

Éloignements et affinités

En 1987, Antonio dessine sa première collection mode.

En 1987, Amelia fonde Saba.

Nous sommes tous deux nés le 21 d’un mois différent, lui dans une Sardaigne éloignée du fracas de la mode, et moi dans une Vénétie où le mot design était aussi lointain que l’Amérique.

Tandis qu’il se familiarisait avec les étoffes dans la boutique de son père, je respirais quant à moi les parfums des tissus dans la boutique de blanchisserie de ma mère.

Lui aimait l’art, la danse, le théâtre, moi la philosophie et la poésie.

Puis le hasard, qui en réalité n’existe pas, a tissé la trame de nos vies.

Antonio est devenu l’Antonio Marras styliste et artiste qui a bouleversé la mode en en réécrivant le vocabulaire avec son style poétique qui met en équilibre d’apparentes contradictions : décors, stratifications, sobriété et emphase, tissus masculins altérés par de gracieuses broderies.

Amelia dessine l’identité de l’entreprise Saba en partant d’un concept philosophique visant à dépasser le dualisme qui divise le monde du séjour et plus particulièrement la fabrication des fauteuils et canapés, entre style minimaliste rationnel et style classique opulent.

Elle suit un parcours de conception où les produits, tout en restant fidèles à un projet industriel rigoureux, peuvent bouger, se déplacer, se désarticuler et changer de configuration sous l’effet de simples gestes légers et féminins, sans aucune intervention mécanique.

Et le style qui en découle respire et se nourrit de cette recherche.

Les formes précises des canapés s’habillent de couleurs vives et de textures généreuses et accueillantes.

Je ne sais pas pourquoi, parmi tous les stylistes, je suivais et j’aimais le parcours de Marras. Peut-être parce que, un jour, j’ai lu un article qui parlait de lui et de son laboratoire secret d’Alghero.

Je l’imaginais dans cette pièce entre les fragments d’histoires et les morceaux de tissu, puis je me voyais moi, dans mon bureau lumineux avec vue sur la campagne aux mille plantes et nuances de couleurs et avec mes collages de fleurs sur les murs.

Et puis la vie nous a fait nous rencontrer…

 

Amelia Pegorin (PDG Saba Italie)

Saba “Magic Box” at Archiproducts Milano

Colour-block, pure volumes and dream atmospheres give shape to the space designed by Studio Milo for Saba.

Colour-block, soft and powder nuances, pure and architectonic volumes: the new Saba setting at Archiproducts Milano borrows Wes Anderson’s dream and nostalgic atmospheres. An all-female project designed by Arianna Crosetta and Federica Gosio from studio MILO in collaboration with Alessandra Santi.

A creative and emotional short circuit gave life to a totally unprecedented space, where the Saba collections live together among pink walls and ceilings, carpets with neutral nuances and multicoloured geometric wallpapers.

Alessandra Santi, Communication Manager at Saba Italia, and studio MILO explained to Archiproducts how their “magic box” took shape at Archiproducts Milano.

This is the third year of cooperation: what does Archiproducts Milano represent for the brand Saba?
Alessandra Santi: The relationship between Saba and Archiproducts is now well established by time, but like any other relationship it needs to evolve and to be mutually amazed in order to grow up. It is above all a human relationship and, as such, it is made of interactions, dialogues and exchanges.
For Saba it represents a beautiful showcase in a key place of the city, extremely active and stimulating from several points of view. But it is also a magic box, a place where relationships take shape and become stronger, a white page we love to re-write as soon as we can.

The cooperation with Studio MILO once again rules the undisputable “all-female” approach by Saba. Is it just a coincidence or is it an important aspect within this new cooperation?
A.S.: After ‘Hot Date’, the mounting I personally followed at the latest Salone in cooperation with Cc-tapis, I felt the need of a so-called “remise en forme” of the space. Saba has a precise ‘identity’, but a constantly evolving versatile soul, and the choice by Studio MILO is above all driven by the admiration we feel for the studio and the sharing of very similar aesthetic codes. In this case ‘the all-female approach’ was not an essential requirement; the choice was driven by the sensitivity and by other more rational factors. Personally I am happy to cooperate with such creative and stimulating women. It is a beautiful team work!

When did you meet Studio MILO and which is the design aspect you like most in your job?
A.S.: I think that both in life and at work it is a question of ‘elective affinities’, or it should always be like that. I met Studio MILO through the projects they made for some close friends of mine, Cc-tapis and the designer Hagit Pincovici; she introduced to me Arianna during an event last autumn. There is a subtle “file rouge” uniting these two realities with Saba. It is not by chance that during the next edition of the ICFF in New York we will share a stand project with Cc-tapis and Hagit, with the supervision of Studio MILO. 

I have been on the same wavelength as Arianna and Federica since we first met, we share the same aesthetic language, therefore we easily understand and inspire each other. I really appreciate their being professional, precise and creative, as well as their being ‘easy’, I mean working with them is a real pleasure.

The colours, volumes and decorations giving shape to the works by Studio MILO are in perfect harmony with the idea of elegance of the interior design that is in Saba’s DNA. The four-hand project designed for Archiproducts Milano – the first of a series of new works already planned for the next months – confirms it. Also Arianna and Federica tell us their experience from their point of view.

How did you meet Saba?
studio MILO: We have always loved this brand, but we had never had the opportunity to cooperate together despite we met many times during the events organised by cc-tapis, we both cooperate with. Our first cooperation took place thanks to Hagit Pincovici, the designer who introduced each other and gave us the possibility to give life to wonderful synergies.

Archiproducts Milano: an interior space in Milan dating back to the beginning of the 20th century with post-industrial traits, typical of the area near Tortona. How much did the shell influence the design of the mounting?
studio MILO: Archiproduct Milano in itself is already a work of art able to attract the visitor towards a unique beauty and knowledge experience. It gave us the possibility to freely express ourselves in a creative environment promoting collections, with its old-Milan-styled floors and the high windows lighting the rooms up, creating a relaxed atmosphere both for visitors and for those who, like us, work there.

From the chromatic palette to the choice of materials, where did the project for Saba take its inspiration?
studio MILO: Wes Anderson. He, or better, the mood of his interiors inspired our mounting. He has an eclectic style, able to combine pieces from different ages and styles. He uses pastel nuances, interrupted by rays of orange and black; he plays with textures, coloured fabrics and showy prints. These are the elements that allowed us to add a touch of personality to the room made for Saba Italia.

Must-have: the Saba piece you must have at home!
studio MILO: Each Saba product deserves a place in our houses for the smart process they are produced with. For sure what we love in particular is the sofa Avant-Apres. A sofa that can be freely “assembled and disassembled”, a very eclectic product. A small architecture playing with full and empty materials and spaces, giving life to always new configurations.

 

Special thanks to Texturae Wallpapers and L’opificio

Artworks by Emilio Nanni

Photos © Cristina Galliena Bohman

Maison & Objet — Paris
19 › 23 janvier 2018 — Pavillon 7 — Stand F83

Stand project – Studio Palomba Serafini Associati

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