Thanks to Fontana Arte, GT Design, Studio Palomba Serafini.
It may come across as a relationship based purely on aesthetics, but it was clear from the start that there was more to this encounter than just meets the eye. What distinguishes both of us is an unmistakable ability in combining shape with the poetry of color and materials, an atypical vision of design, an extraordinary appreciation for details and a shared passion for effortless and natural elegance. Our encounter has grown into a creative and contemporary space showcasing our common interests for artisanal production, unique color-palettes and a wide range of finishings, a space where ideas flow freely and sparks-fly. More than a date, this is becoming a relationship…
Watch the video of the opening of CasaFacile Design Lab during the milan Design Week. Don’t miss the June issue of CasaFacile to see the full editorial.
Photo by Giandomenico Frassi
Intellectual pleasures between form and gesture is a story told in pictures.
It is a story we decided to narrate through details. It is an abstract tale of feelings that feeds on the strength of the moment and the wonder of encounter.
It is a project undertaken by three women linked by aesthetic sensibility and visual language, whose respective spheres of professional competence (art, photography and communication) have found many points of encounter and dialogue over time.
Questioning shape, savoring differences, interacting with colors has been the manifesto of Saba since the beginning. The same is the starting point of this new project, marked by an intimate approach and a decidedly feminine look.
It is a design project which explores emotional depths and is characterized by instinctive and irrational undertones. The eye and movement are left free to express themselves and to linger and savor the details and sensations that arise from dialogue with the object, and interaction with the space that surrounds it.
Attention, care and listening are aptitudes that are naturally feminine. They are also the guidelines of a company that has always been attentive to the final consumer and refined its dialogue with its audience.
When it comes to quality, it is not always easy to embody the distinctive traits, but elegance is an aspect that transcends all and can be perceived no matter what. For Saba, it is a matter of accuracy, measure, detail, and the unmistakable style of combining shape with the poetry of color and fabric.
This is just the first of several short narrations designed to enrich the special content of Saba’s social media channels. The next is set to feature partnerships with brands dear to us.
Art direction Alessandra Santi
Performer Reverie Eloisa Vezzosi
Photo Tess’ Storc
Total look Marios