Saba

3x3x3
A Shared Perspective ICFF New York

Saba, cc-tapis and Hagit Pincovici come together for the ICFF 2018

WHEN: 20 – 23 May

WHERE: stand 645, Jacob K. Javits Convention Center

Three Italian brands with three different product typologies share one vision:

high-quality contemporary design.

The three companies are showcased together in a singular stand at ICFF that expresses their communal use of geometry and compelling color combinations.

The stand is divided into three spaces where products from all three brands have been styled together creating 1 balanced space. The panels which ‘sculpt’ the space offer partial openings and multiple viewing points of the furniture, allowing for interesting and unexpected glimpses. The pure volumes and intense colors create interior worlds with a real personality and the overall stand design evokes a play on sight and perspective.

The complementary partnership was born through a shared passion for artisanal production and respect for traditional craftsmanship: cc-tapis’ rugs are created with traditional Tibetan artisanal methods in Nepal, Hagit Pincovici’s bespoke products are made with the skill and know-how of craftsmen in the Brianza region of Italy and Saba’s furniture pieces showcase a level of workmanship and comfort that can only come from generations of Italian production in the Veneto region.

A shared vision of contemporary design with esteem for culture and heritage which translates into the innovation and quality presented by cc-tapis, Hagit Pincovici and Saba Italia at ICFF 2018.

Stand design and images by Studio MILO.

Feria Internacional del Mueble
17 › 22 de abril de 2018 — Pabellón 7 — Stand L23

Antonio Marras Textiles for Saba

LEJANÍAS Y AFINIDADES

Cuando la vida teje las tramas de trayectorias aparentemente lejanas

La ligereza del gesto y la poesía del color típicos de Saba hallan numerosos puntos de encuentro con el arte de Antonio Marras quien, con ocasión del Salón del Mueble, reinterpreta la icónica colección de sofás y sillones New York recurriendo a las inéditas combinaciones textiles de la precolección otoño-invierno 2018/19. Saba, a través de un minucioso trabajo de readaptación de los estampados en soportes de decoración, repropone maxiflores, pata de gallo, tartán y escenas de caza en tejidos de terciopelo, lino y paños de lana.

ANTONIO MARRAS + SABA

LEJANÍAS Y AFINIDADES

Cuando la vida teje las tramas de trayectorias aparentemente lejanas

La ligereza del gesto y la poesía del color típicos de Saba hallan numerosos puntos de encuentro con el arte de Antonio Marras quien, con ocasión del Salón del Mueble, reinterpreta la icónica colección de sofás y sillones New York recurriendo a las inéditas combinaciones textiles de la precolección otoño-invierno 2018/19. Saba, a través de un minucioso trabajo de readaptación de los estampados en soportes de decoración, repropone maxiflores, pata de gallo, tartán y escenas de caza en tejidos de terciopelo, lino y paños de lana.

Algunos artículos, que es posible adquirir exclusivamente en el espacio Nonostante Marras, se presentarán como piezas únicas distinguidas por las intervenciones pictóricas realizadas por el diseñador.

Saba firmará también el bistró temporal Marras con 60 sillas New York de lino crudo, pintadas a mano como las telas.

El espectáculo y lo que ocurra entre las bambalinas del proyecto se documentarán en un vídeo realizado por la directora sarda Giulia Achenza, vencedora de la primera edición del Fashion Film Festival Milano.

www.youtube.com/watch?v=i-0m0Hhk_vw

 

 

Lejanías y afinidades

En 1987 Antonio diseña su primera colección de moda.

En 1987 Amelia funda Saba.

Nacimos el mismo día, un 21 de meses diferentes, él en una Cerdeña alejada del ruido de la moda, y yo en Veneto, donde la palabra diseño quedaba tan lejos como América.

Él se familiariza con las telas en la tienda de tejidos de su padre, yo respiraba los aromas de los tejidos en la lavandería de mi madre.

A él le encantaba el arte, la danza, el teatro… a mí la filosofía y la poesía.

Luego la casualidad, que no es casualidad, ha tejido la trama de nuestras vidas.

Antonio se ha convertido en el Antonio Marras diseñador y artista que ha colapsado la moda reescribiendo su vocabulario con su distintivo sello poético que equilibra aparentes contradicciones: ornamentos, estratificaciones, sobriedad y énfasis y tejidos masculinos alterados con galanos bordados.

Amelia diseña una identidad Saba partiendo de un concepto filosófico que pretende superar el dualismo que divide el mundo del living y, en particular, la producción de los acolchados, entre el estilo minimalista-racional y el estilo clásico-opulento.

Se inclina por una trayectoria de diseño en la cual los productos al tiempo que se mantienen fieles a un riguroso proyecto industrial, se mueven, se desplazan, se desmiembran y cambian de configuración solo mediante gestos ligeros y femeninos sin intervención de mecanismos.

Y el estilo que se origina respira y se nutre de este estudio.

Las formas precisas de los sofás se visten de colores vivos y de texturas generosas y acogedoras.

 

No sé por qué entre todos los diseñadores seguía y amaba la trayectoria de Marras, quizás porque un día leí un artículo que hablaba sobre él y sobre su laboratorio secreto de Alghero.

Le imaginaba en aquella habitación entre fragmentos de historias y retales de telas y después me veía en mi luminosa oficina con vistas al campo llena de plantas, muestras de colores y mis collages de flores en las paredes.

Y después la vida hizo que nos encontráramos…

 

Amelia Pegorin (CEO Saba Italia)

Saba “Magic Box” at Archiproducts Milano

Colour-block, pure volumes and dream atmospheres give shape to the space designed by Studio Milo for Saba.

Colour-block, soft and powder nuances, pure and architectonic volumes: the new Saba setting at Archiproducts Milano borrows Wes Anderson’s dream and nostalgic atmospheres. An all-female project designed by Arianna Crosetta and Federica Gosio from studio MILO in collaboration with Alessandra Santi.

A creative and emotional short circuit gave life to a totally unprecedented space, where the Saba collections live together among pink walls and ceilings, carpets with neutral nuances and multicoloured geometric wallpapers.

Alessandra Santi, Communication Manager at Saba Italia, and studio MILO explained to Archiproducts how their “magic box” took shape at Archiproducts Milano.

This is the third year of cooperation: what does Archiproducts Milano represent for the brand Saba?
Alessandra Santi: The relationship between Saba and Archiproducts is now well established by time, but like any other relationship it needs to evolve and to be mutually amazed in order to grow up. It is above all a human relationship and, as such, it is made of interactions, dialogues and exchanges.
For Saba it represents a beautiful showcase in a key place of the city, extremely active and stimulating from several points of view. But it is also a magic box, a place where relationships take shape and become stronger, a white page we love to re-write as soon as we can.

The cooperation with Studio MILO once again rules the undisputable “all-female” approach by Saba. Is it just a coincidence or is it an important aspect within this new cooperation?
A.S.: After ‘Hot Date’, the mounting I personally followed at the latest Salone in cooperation with Cc-tapis, I felt the need of a so-called “remise en forme” of the space. Saba has a precise ‘identity’, but a constantly evolving versatile soul, and the choice by Studio MILO is above all driven by the admiration we feel for the studio and the sharing of very similar aesthetic codes. In this case ‘the all-female approach’ was not an essential requirement; the choice was driven by the sensitivity and by other more rational factors. Personally I am happy to cooperate with such creative and stimulating women. It is a beautiful team work!

When did you meet Studio MILO and which is the design aspect you like most in your job?
A.S.: I think that both in life and at work it is a question of ‘elective affinities’, or it should always be like that. I met Studio MILO through the projects they made for some close friends of mine, Cc-tapis and the designer Hagit Pincovici; she introduced to me Arianna during an event last autumn. There is a subtle “file rouge” uniting these two realities with Saba. It is not by chance that during the next edition of the ICFF in New York we will share a stand project with Cc-tapis and Hagit, with the supervision of Studio MILO. 

I have been on the same wavelength as Arianna and Federica since we first met, we share the same aesthetic language, therefore we easily understand and inspire each other. I really appreciate their being professional, precise and creative, as well as their being ‘easy’, I mean working with them is a real pleasure.

The colours, volumes and decorations giving shape to the works by Studio MILO are in perfect harmony with the idea of elegance of the interior design that is in Saba’s DNA. The four-hand project designed for Archiproducts Milano – the first of a series of new works already planned for the next months – confirms it. Also Arianna and Federica tell us their experience from their point of view.

How did you meet Saba?
studio MILO: We have always loved this brand, but we had never had the opportunity to cooperate together despite we met many times during the events organised by cc-tapis, we both cooperate with. Our first cooperation took place thanks to Hagit Pincovici, the designer who introduced each other and gave us the possibility to give life to wonderful synergies.

Archiproducts Milano: an interior space in Milan dating back to the beginning of the 20th century with post-industrial traits, typical of the area near Tortona. How much did the shell influence the design of the mounting?
studio MILO: Archiproduct Milano in itself is already a work of art able to attract the visitor towards a unique beauty and knowledge experience. It gave us the possibility to freely express ourselves in a creative environment promoting collections, with its old-Milan-styled floors and the high windows lighting the rooms up, creating a relaxed atmosphere both for visitors and for those who, like us, work there.

From the chromatic palette to the choice of materials, where did the project for Saba take its inspiration?
studio MILO: Wes Anderson. He, or better, the mood of his interiors inspired our mounting. He has an eclectic style, able to combine pieces from different ages and styles. He uses pastel nuances, interrupted by rays of orange and black; he plays with textures, coloured fabrics and showy prints. These are the elements that allowed us to add a touch of personality to the room made for Saba Italia.

Must-have: the Saba piece you must have at home!
studio MILO: Each Saba product deserves a place in our houses for the smart process they are produced with. For sure what we love in particular is the sofa Avant-Apres. A sofa that can be freely “assembled and disassembled”, a very eclectic product. A small architecture playing with full and empty materials and spaces, giving life to always new configurations.

 

Special thanks to Texturae Wallpapers and L’opificio

Artworks by Emilio Nanni

Photos © Cristina Galliena Bohman

Maison & Objet — París
19 › 23 enero 2018 — Pabellón 7 — Stand F83

Stand project – Studio Palomba Serafini Associati

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