Catalogue 2020

Nous éloignant d’impératifs formels sur comment un espace devrait être pour pouvoir accueillir l’un de nos produits, nous avons imaginé une pluralité de maisons. Quatre noyaux d’habitation possibles qui révèlent des histoires différentes, toutes valables, toutes personnelles. Nous vous les racontons dans ce catalogue, qui est également un projet philosophique, un manifeste sur la manière d’habiter et d’être habité. Le canapé ne se contente
pas de son statut de simple objet esthétique mais devient la réponse à un besoin. Une réponse qui améliore la qualité de vie des différents individus et qui occupe également une place transversale dans le public auquel elle s’adresse. Parce que, il est inutile de le dire, le véritable protagoniste de ce travail n’est pas le divan en tant que lieu mais les personnes qui le vivent.

Amelia Pegorin

ADV 2020 – Pixel sofa

Pixel, the most loved Saba sofa celebrates its tenth birthday.
On the occasion of its anniversary we want to celebrate its timeless spirit and eclectic soul with a new photoshoot that makes it the protagonist of the new 2020 AD Campaign.
Photo – Beppe Brancato
AD – Studio MILO
Graphic Design – Design Work


Saba’s customised design always puts the client’s needs in the forefront, strengthening the “humanistic” approach to business management that has always distinguished us.

In this particular historic moment that has redefined everyone’s daily lives, we wanted to reduce the distance by being proactive and actively engage our public by launching the digital campaign #MySabaHome on our social platforms. With this initiative we invite our customers to share with us their favorite corners of their homes and their own interpretations of the Saba products.

Our homes have become, in a very short time, the main backdrop to our days and maybe we have learnt to look at them with new eyes, rediscovering their beauty and potential.

The dialogue with you all has deeply inspired us and our public, allowing for a better understanding of the sense of community that distinguishes Saba.

Keep inspiring us by sending us your #MySabaHome photos by email to

Thank you from the Saba Team

“A chair is a chair is a chair”
Saba + Antonio Marras x Salvioni

“A chair is a chair is a chair” is a site-specific installation designed by Antonio Marras in collaboration with Saba for Salvioni Milano Durini and inaugurated Thursday February 13th. An invitation to conceive a space where people can interact with objects in a unique way.

The “faces” of Antonio Marras accompany the visitors through an imaginary journey of discovery, symbol of harmony between company, artist and space, but also of a certain lightness and color poetry, distinctive traits of Saba and the artist.

Through this project the idea of the lack of boundaries is explored, a characteristic of the contemporary world where the unfinished allows for freedom of transformation and it can all be synthesized in the word dream. The dream as an element of synthesis of the infinite possibilities of contemporary living.

During the opening night the store simultaneously transforms into an intimate site and public space, a cinema and a theatre. Marras and Saba in collaboration with Marco Angelilli, stage a theatric scene loosely based on the film “Gruppo di famiglia di un Interno” by Luchino Visconti. Upon their arrival to discover “A chair is a chair is a chair”, the public transforms into an audience between a living room and a bedroom, where Ferdinando Bruni-Burt Lancaster reads poems that envelop the unexpected “mènage à trois” with romanticism.

The installation will be open to the public until early March.


Photography: Andrea Bartoluccio

Actors: Ferdinando Bruni, Mauro Cardinali, Marta Malvestiti, Giuseppe Sartori

Thanks to:


GT Design

Catellani & Smith

Marie Claire Maison Italy, January 2020

« In the mood for love »
Thank you to Beatrice Rossetti Studio for featuring of our Philo armchair designed by Marco Zito in Marie Claire Maison Italia’s touching tribute to Wong Kar-Wai’s epic cinematographic piece that celebrates its 20th anniversary.

Photography Lorenzo Pennati

Maison & Objet — Parigi
17 › 21 gennaio 2020 — Padiglione 6 — Stand K101

Stand project: Studio MILO
photography Andrea Bartoluccio
Thanks to:
Mason Editions
coincasa (Federica Biasi Designer)


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