No logo basic

Created in 2005, No Logo was designed with the specific intention of interpreting the essential sofa shape with a sophisticated yet friendly personality. A model to meet the needs of people for whom simplicity is the key aspiration, above and beyond fashions, fads and frenzied designs. No Logo is enhanced with a number of refined details, such as the sleek shape of the armrests and the distinctive nickeled steel legs. No Logo owners will find something new to capture their imagination every day.

Production year 2005, Restyling 2012

Design Sergio Bicego


Born in 1953 he left formal education and began, almost by chance, his experience in the field of the padded furniture. Fascinated by the world that surrounded him, he eagerly devoted himself to researching building forms and techniques which have borne fruit for the companies in which he worked. In 1991 he opened his studio as an independent designer and in 1993 he came across Saba Italia. New challenges and new incentives lead to the creation of the “nomad sofa”: Taos, Ananta, Limes, Nesting, Pixel. Creations that were born from reflection of new desires that encourage us to live in a less formal way, equipped with systems that enable change with simple gestures, by playing with shapes.

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