Saba

3x3x3
A Shared Perspective ICFF New York

Saba, cc-tapis and Hagit Pincovici come together for the ICFF 2018

WHEN: 20 – 23 May

WHERE: stand 645, Jacob K. Javits Convention Center

Three Italian brands with three different product typologies share one vision:

high-quality contemporary design.

The three companies are showcased together in a singular stand at ICFF that expresses their communal use of geometry and compelling color combinations.

The stand is divided into three spaces where products from all three brands have been styled together creating 1 balanced space. The panels which ‘sculpt’ the space offer partial openings and multiple viewing points of the furniture, allowing for interesting and unexpected glimpses. The pure volumes and intense colors create interior worlds with a real personality and the overall stand design evokes a play on sight and perspective.

The complementary partnership was born through a shared passion for artisanal production and respect for traditional craftsmanship: cc-tapis’ rugs are created with traditional Tibetan artisanal methods in Nepal, Hagit Pincovici’s bespoke products are made with the skill and know-how of craftsmen in the Brianza region of Italy and Saba’s furniture pieces showcase a level of workmanship and comfort that can only come from generations of Italian production in the Veneto region.

A shared vision of contemporary design with esteem for culture and heritage which translates into the innovation and quality presented by cc-tapis, Hagit Pincovici and Saba Italia at ICFF 2018.

Stand design and images by Studio MILO.

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